By Lee Alexander Walk into almost any guitar shop today or scroll through their online listings and you’ll see it everywhere. Red sale...

By Lee Alexander The last issue of   Fret Not Friday   had record engagement — more reads, more comments, and more debate than ever.   If...

By Lee Alexander The guitar industry   loves   to talk about “disruption”… but we usually spot the real shifts   after   they’ve already...

By Lee Alexander You don’t go to   IKEA   because it’s quick. You go because it   works   — even if it means dragging yourself through a...