By Lee Alexander The guitar industry   loves   to talk about “disruption”… but we usually spot the real shifts   after   they’ve already...

By Lee Alexander You don’t go to   IKEA   because it’s quick. You go because it   works   — even if it means dragging yourself through a...

By Lee Alexander After a bleak spring that saw both GAK’s Brighton flagship and PMT’s entire chain close their doors, it’s been easy to...

By Lee Alexander Well, it's been wall-to-wall doom-scrolling for UK guitar retail (and beyond) these past few weeks: first GAK, then PMT...

By Lee Alexander Hope you've had a great week, this weeks edition is short but hopefully still as useful! I just wanted to put something...

By Lee Alexander This week I heard something that made me stop and think. Norman’s Rare Guitars  one of the most iconic guitar retailers...

By Lee Alexander Big names are falling. Are you next?  Walk into some MI stores today and it’s like stepping into a time capsule, some...

Ok we are going a little off-piste for this week’s  Fret Not Friday  but bear with me! For some context I pulled into a service station...

So the dust has settled on another  NAMM   Show  in Anaheim, California, an event that I've been exhibiting at since 2005 and what a show...

Looking back at what’s been achieved I have to say it truly has been a phenomenal and truly memorable year —one marked by significant...

Welcome to this week’s  Fret Not Friday™ . In business, there’s always the temptation to push every possible profit lever. Dynamic...

Anyone who’s ever been in sales in any capacity knows the old-school mantra: “Sell, sell, sell!!” It was phrase I heard incessantly...

As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...

Welcome to Fret Not Friday! I hope it’s been a great week! Despite the seemingly never ending rain 🌧️ summer is most definitely upon us,...

For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...

Welcome back to Fret Not Friday! I hope you’ve had a great week and the sun is shining wherever you are. Today, we're focusing on a...

Without Slash there’s a good chance I may never have even picked up a guitar all those years ago… Appetite For Destruction changed...

I hope you’ve had a great week. Here in the UK the sun has been shining and it’s made all the difference! 😎☀️ This week’s Fret Not...

Mum and Dad Music shops are no more... Back when I started getting into guitars musical instrument shops were everywhere, pretty much...

After finally getting around to watching the Expendables films 🙄  it got me thinking on how important it is to have the right team...