I’ve spent more than 20 years working inside the musical instruments industry across retail, distribution, sales, marketing, product and brand development.

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Today, I’m Managing Director of Almires UK, Co-Founder & CRO of reSound Market and the author of Fret Not Friday.

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I’ve worked with retailers, distributors and brands across the UK, Europe and the US, from independent businesses to some of the biggest names in MI.

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A lot of what I do comes down to the same thing: helping music businesses make better commercial decisions.

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Sometimes that means looking at how a retailer is merchandising and selling. Sometimes it’s distribution, dealer strategy, positioning or a product launch. Sometimes it’s simply being the experienced pair of eyes that spots what people inside the business have stopped seeing.

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I don’t believe in generic consultancy, long reports nobody reads or business-school waffle.

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I prefer practical advice, clear priorities and ideas that can actually be used.

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If that sounds useful, have a look at the ways we can work together.