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From Little Chef to Little Thief: Are there lessons we can learn?
Ok we are going a little off-piste for this week’s Fret Not Friday but bear with me! For some context I pulled into a service station...

Lee Alexander
Feb 195 min read


Wham, Bam, Thank You NAMM!
So the dust has settled on another NAMM Show in Anaheim, California, an event that I've been exhibiting at since 2005 and what a show...

Lee Alexander
Feb 192 min read


🎸 Fret Not Friday: Should you exploit your customers? 🤔
Welcome to this week’s Fret Not Friday™ . In business, there’s always the temptation to push every possible profit lever. Dynamic...

Lee Alexander
Sep 24, 20243 min read


🚀 Fret Not Friday: Stop Selling, Start Helping 🎸
Anyone who’s ever been in sales in any capacity knows the old-school mantra: “Sell, sell, sell!!” It was phrase I heard incessantly...

Lee Alexander
Aug 19, 20244 min read


🎸Fret Not Friday: Olympic Edition🥇
As the 2024 Olympic Games kick off in Paris with tonight's grand opening ceremony, the world will once again be captivated by the...

Lee Alexander
Aug 6, 20243 min read


🚀 Fret Not Friday: Making the Most of the Summer Slump 🎸
Welcome to Fret Not Friday! I hope it’s been a great week! Despite the seemingly never ending rain 🌧️ summer is most definitely upon us,...

Lee Alexander
Jul 17, 20244 min read


🚀 Fret Not Friday: Building a Strong Brand Identity 🎸
For this week’s edition of Fret Not Friday we're delving into the art and science of building a strong brand identity. 🎵 Your brand...

Lee Alexander
Jul 3, 20244 min read


🚀🎸 Fret Not Friday: Collaborate and win big 🥇
Welcome back to Fret Not Friday! I hope you’ve had a great week and the sun is shining wherever you are. Today, we're focusing on a...

Lee Alexander
Jun 17, 20243 min read


🎸Fret Not Friday: Mastering Social Media for Musical Instrument Marketing🚀
In today’s digital world, social media marketing plays a pivotal role in amplifying your brand’s voice. Whether you’re a storied legacy...

Lee Alexander
Apr 23, 20243 min read


🚀 Fret Not Friday: Time to go Global! Do you need distributors? How to expand your MI brand into new territories 🌍
Once you have things really cooking in your home market the natural next step is of course global domination…🤘🏻(also known as Global...

Lee Alexander
Apr 15, 20246 min read


🚀 Fret Not Friday: Amplify Your Brand Through User-Generated Content 🎸 🎶
This Week's Tip: Harness and Unleash the Power of Your Community In today’s crazy world of digital marketing strategies, I feel there is...

Lee Alexander
Apr 5, 20243 min read
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