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Is NAMM Still Worth It? (Or Are We Just Afraid to Ask?) 🎸✈️
Happy New Year! It already feels like Christmas never happened and NAMM 2025 kicks off in less than two weeks! Which of course means my LinkedIn feed is filling up with the usual pre show buzz. Product teases. Travel countdowns. "See you in Anaheim!" posts. For those outside the musical instruments world, NAMM (National Association of Music Merchants) is the industry's flagship trade show, held every January in California. It's where brands launch products, dealers place ord

Lee Alexander
Jun 105 min read
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